Great Logos: What to Look for in a Graphic Designer-UPDATED

by Halisi

Whether you can afford a marketing firm or you are just hiring a graphic designer make sure that your vision is captured.   When you look at what they’ve done in the past don’t just make sure they can do quality designs.  Also visit the sites of the companies.  Do the designs fit the companies?  If not, pass on that design company.

When we design logos there are 3 simple questions that we ask:

1.  What products or services are being offered?

2.  Who is your target customer?  (If you say everyone, you have bigger problems then your logo)

3.  List 5 adjectives that describe the personality of the company.

Here are some examples of what we’ve come up with:


Custom Logo Design

Stoic, Strong, Leader


Custom Logo Design

Nurturing, Strong, Steadfast

Custom Logo Design

Collegiate, African American, Aspirational

Custom Logo Design

Cool, Creative, Modern

Custom Logo Designs

Fanciful, Fun, Creative,

Custom Logo Design

Creative, Spiritual, Freedom

What do you think?

This is what a 5-year old thinks about some of our most popular brand logos. This video is courtesy of the folks over at Jules Says

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