What’s Your Strategy to Get More Customers?

June 23, 2011

I looked up the word strategy and was surprised to see that  most of the definitions referred to war tricks to beat your opponent.   The last definition reads: “…a plan, method, or series of maneuvers or stratagems for obtaining a specific goal or result: a strategy for getting ahead in the world”.  Don’t you hate [...]

Read the full article →

Is Your Penny Pinching Costing You Customers?

May 25, 2011

The other day I tweeted and asked the question, “Is your penny-pinching costing you customer loyalty”?  With this economy have you decided to buy cheaper bread or charge for extra condiments?  Do your customers leave your shop with their suits on hangers or shoved into a bag?  Are you now charging for services you used [...]

Read the full article →

Friday the 13th Marketing Ideas

May 11, 2011

As I’ve said previously if you are a retail business you should have a calendar of holidays to generate ideas for special promotions.  Friday the 13th might not show up on that list, but since it is coming up I thought it might be fun for us to put our heads together and see if [...]

Read the full article →

3 Crucial Marketing Tips for Small Businesses

March 1, 2011

At my last marketing workshop I ran into what I now understand is a very common problem with small businesses.   I had a plethora of attendees, from catering trucks to attorneys to customized cosmetics.  Some of these businesses were a little more established and some were still in the business-plan-writing stage.  Obviously some were business [...]

Read the full article →

#1 Marketing Tip for New Restaurants

February 21, 2011

A Grand Opening is not necessarily the key to success. Don’t let your new business make this major mistake!

Read the full article →