Signs that You’re Off Brand

August 8, 2010

Branding is much more than a logo or tag line. Branding is a promise to the consumer of a certain experience.

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3 Ways to Drive Lunch Traffic

July 30, 2010

There are 3 tried and true steps for increasing lunchtime business.

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Partnerships that Pull People into your Restaurant

July 28, 2010

I’ve heard some say that you shouldn’t create campaigns to drive people into your restaurant during off-peak hours/days.  The reasoning being that if people wanted to visit your restaurant during those times they would do so.  I disagree.   While I believe in incentivizing your guests to visit more often during the times when they prefer [...]

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Are you making this basic marketing mistake?

July 10, 2010

Avoid making these marketing mistakes; adjust to your customers needs.

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Turn your customers into your salespeople!

July 4, 2010

No matter if you’re running a restaurant, a firm that provides services, a boutique or specialty store, or a non-profit you need to know what makes you so special?

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